My name is Esteban, I am an assistant professor at the School of Technology and Innovations, Computer Science, University of Vaasa (UWA), Finland.

Research field: Artificial Intelligence (AI). Specific research interests:

... and at the human side, I have experience using:

Current funded projects: I am part of two projects to design, develop and test intelligent gamification for financial and economy literacy. Project 1: Investigame, funded by the Nasdaq Nordic Foundation (2022-2024) in collaboration with the Gamification Group at Tampere University. Project 2: Digiconsumers funded by the the Strategic Research Council of Finland operating in connection with the Academy of Finland (2018-2024)(, in consortium with researchers at Helsinki University, University of Jyväskylä, and PTT (see researchers here).

In non-academic words, my job aims to transform boring and repetitive gamified strategies (stories, avatars, etc.), add them AI-based mechanisms to transform them into autonomous (and less boring) gamified software that is, computer-based stuff that changes when the person changes.

See full list of publications

Contact information:

Name: Esteban

Last name: Guerrero

Email address: (at UWA)

Web page at UWA:

Web places:


Last update: 30-Jan-2023

  • Research, teaching and pedagogical activities:

    • [30-Jan-2023] I have been selected as a program committee of the 14th International Symposium on Ambient Intelligence, ISAmI 2023. Guimarães (Portugal)

    • [30-Jan-2023] I am sub-reviewer of the International GamiFIN Conference 2023 (

    • [18-Jan-2023] I am invited to be reviewer of the journal Prisma Tecnológico at the Universidad Tecnológica de Panamá.

    • [17-Jan-2023] I am reviewing demos and posters papers for the 28th annual conference on Intelligent User Interfaces (IUI 2023).

    • [21-Dec-2022] I finished another pedagogical course: Basics of University Pedagogy A, 5 ECTS at the University of Turku, Finland.

    • [20-Dec-2022] Invited to be reviewer for the 26th European Conference on Artificial Intelligence (ECAI 2023) *Top conference on AI

    • [16-Dec-2022] Program committee of the 15th ACM SIGCHI Symposium on Engineering Interactive Computing Systems (EICS2023)

    • [31-Aug-2022] Reviewer of the journal Computer Methods and Programs in Biomedicine (IF 7.027)

    • [30-Aug-2022] Enrolled in the course Basics of University Pedagogy, University of Turku, Finland.

    • [23-Aug-2022] Funding extension for the Digiconsumers project by the Academy of Finland! Running AI+gamification until 2024.

    • [23-Aug-2022] I'm part of a work package in the new project called: "Improving Financial Literacy and Pro-Environmental Choices Using Game-Based Pedagogy and Virtual Reality'' funded by the Nasdaq Nordic Foundation. This project is oriented to design, build and evaluate a highly interactive game-based pedagogical solution for financial and stock market literacy.

    • [08-Jun-2022] Part of the program committee of The International AAAI Conference on Web and Social Media (ICWSM), and revising papers for ICWSM-2023

    • [23-Apr-2022] Part of the technical program committee of the Twelfth International Conference on Ambient Computing, Applications, Services and Technologie, AMBIENT 2022, Valencia, Spain (link)

    • [19-Apr-2022] New journal paper! Guerrero, E., Kalmi, P. Gamification Strategies: A Characterization Using Formal Argumentation Theory. SN COMPUT. SCI. 3, 291 (2022).

    • [10-Mar-2022] Attending the mini-course "AI Ethics and Fairness in Link-Based Recommender Systems" (material here). By Ricardo Baeza-Yates, and Carlos Castillo, Universitat Pompeu Fabra.

    • [3-Mar-2022] New accepted paper: "What if gamified software is fully proactive? Towards autonomy-related design principles" at in the workshop on Personalizing Persuasive Technologies (PPT 2022) (link), part of the 7th international conference on Persuasive Technology 2022 (PERSUASIVE 2022). (accepted version)

    • [23-Feb-22] Invited to be reviewer of the 14th ACM SIGCHI Symposium on Engineering Interactive Computing Systems, EICS 2022

    • [09-Feb-22] Invited to be PC member of the second International Conference on disruptive technologies, tech ethics and artificial intelligence DiTTEt

    • [26-Jan-22] PC member of the 13th International Symposium on Ambient Intelligence ISAMI'22

    • [25-Jan-22] Invited to revise papers for the IEEE Intelligent Systems journal.

  • New papers:

Current projects

  • Investigame: "Improving Financial Literacy and Pro-Environmental Choices Using Game-Based Pedagogy and Virtual Reality'' funded by the Nasdaq Nordic Foundation. (2022-2024) University of Vaasa and Tampere University (Finland)

  • DigiConsumers. Learning to be Consumers in Technologically Driven Consumer Society. Strategic Research Council at the Academy of Finland. CULT -program (2021-2024) University of Vaasa, University of Helsinki, Pellervo Economic Research PTT, and University of Jyväskylä (Finland)
    Digiconsumers Web portal

See full list of projects

Office room: Fabriikki F388, Yliopistonranta 10, 65200 Vaasa.